Partner Resource Center

This page has everything you need to manage your partnership with NRHA Services Corporation (NRHASC): how our websites work, what to expect on your calls, and how to submit each deliverable.

NRHASC reviews every submission against the TRUSTED principles. If you are new to the partnership, read that section first. It will save you time on revisions.

Every section follows the same format: why it matters, what to know, how to get started, what happens next, and what good looks like. The examples are fictional and show the standard we use to review your work.

Jump to a section:



NRHA’s Three Websites

NRHA runs three websites. Each one serves a different audience. Knowing which is which helps you put your effort in the right place.

Why it matters

  • You use the right site for the right purpose.
  • You reach rural executives where they look for solutions: NRHASC.com.
  • You manage your partnership efficiently through NRHAPartners.com.
  • You stay informed on NRHA activities and resources through RuralHealth.us.

What to know

Website Who uses it What you use it for
RuralHealth.us The entire rural health community: NRHA members, rural health leaders, clinicians, and policy advocates Events, publications, policy updates, and NRHA Connect
NRHASC.com Rural hospital executives looking for proven solutions Showcasing your organization to decision-makers
NRHAPartners.com Current and potential NRHASC partners Managing your partnership, finding forms, and reading guidelines

1. RuralHealth.us is NRHA’s main website and the home base for the entire rural health community. EDITOR NOTE: Add site traffic figures here to show its reach.

  • Who visits: All NRHA members and the wider rural health audience, including NRHA’s constituency groups such as Hospitals & Health Systems, Critical Access Hospitals, Rural Health Clinics, Federally Qualified Health Centers, Clinical Services, Public Health Programs, and Policy and Advocacy. See all constituency groups.
  • What you’ll find: Conference and online event schedules; publications on rural health policy, trends, and research; and NRHA Connect, NRHA’s online discussion board.
  • How it helps you: Stay current on NRHA activities and see the events where your organization takes part.

2. NRHASC.com is where rural hospital executives go to find proven solutions and practical resources. It is built for decision-makers: CEOs, CFOs, and clinical leaders working through operational, clinical, and financial challenges.

  • Who visits: Rural hospital executives, including CEOs, CFOs, and clinical leaders.
  • What you’ll find: The Educational Series; the Rural Knowledge Library of case studies, white papers, guides, and tools contributed by partners and reviewed by NRHASC; and the Partner Directory, with a profile page for every NRHASC partner listed by partnership level and industry category.
  • How it helps you: NRHASC.com is where your solutions meet the decision-makers who need them most. This site is the main platform for showcasing your expertise and value.

3. NRHAPartners.com is the home base for the partnership program.

  • Who visits: Potential partners considering NRHA’s Rural Hospital Partnership Program, and current partners managing their deliverables.
  • What you’ll find: Partnership benefits, application details, and this Partner Resource Center with every form, tool, and guideline you need.
  • How it helps you: This is your main portal for managing your partnership, from submitting deliverables to finding updates and best practices.

How to get started

Log in to NRHA Connect, the discussion board on RuralHealth.us:

  1. Go to RuralHealth.us.
  2. Click NRHA Connect in the upper-right corner of the homepage.
  3. Log in with the credentials the NRHA membership team emailed you.
  4. Set up your profile and start joining conversations.

What happens next

  • Once your Partner Landing Page is built, it appears in the Partner Directory on NRHASC.com.
  • Your educational sessions, blog posts, and Learning Resources are published on NRHASC.com as they are approved.
  • New forms, guides, and updates are posted here on NRHAPartners.com.

What good looks like

  • ✅ Bookmarked: Your team has all three sites saved.
  • ✅ Active on NRHA Connect: Someone on your team checks in at least once a week.
  • ✅ Current on NRHASC.com: Your landing page and resources are up to date.

EXAMPLE Weekly website routine (fictional)

Northwind’s marketing lead checks NRHA Connect every Monday, answers one question in a constituency group discussion, and reviews its NRHASC.com landing page once a quarter to keep contacts and links current.

Tip: Bookmark all three sites so you can find what you need quickly.


The TRUSTED Principles

Rural healthcare executives respond to messaging that is clear, relevant, and backed by results. The TRUSTED principles show you how to deliver that.

Why it matters

  • NRHASC uses these principles to review every deliverable you submit.
  • Messaging that follows them builds trust faster with rural decision-makers.
  • Using them from the start means fewer revisions and faster approvals.

What to know

Principle What it means
T Target Your Messaging Show how your solution solves a specific rural health challenge. Generic messaging does not work.
R Respect Their Time and Expertise Be brief and clear. Cut the filler and skip what they already know.
U Understand Their World Show you know rural healthcare, including Critical Access Hospitals (CAHs), Federally Qualified Health Centers (FQHCs), Rural Health Clinics (RHCs), and PPS hospitals, and speak to their priorities.
S Share Results Use measurable outcomes and real success stories. Rural executives trust proven results.
T Trust Takes Time Earn trust through consistency and follow-through. Relationships are built on actions, not promises.
E Educate Offer practical insights, case studies, and solutions. Be a resource, not a sales pitch.
D Demonstrate Value Back up every claim with clear, measurable outcomes that connect to rural healthcare goals.

How to get started

  1. Read The Rural Playbook for a deeper look at each principle.
  2. Complete the TRUSTED Messaging Worksheet.
  3. Review the TRUSTED Messaging Example to see a finished worksheet.

What happens next

  • We complete the TRUSTED Messaging Exercise with you during your kickoff call.
  • Your answers guide your Partner Landing Page and every other deliverable.
  • If a submission does not follow the principles, we send edits before it is approved.

What good looks like

  • ✅ Specific: Names a rural facility type and a real challenge.
  • ✅ Measurable: Includes a result such as dollars saved or a percentage improved.
  • ✅ Useful: Gives the reader something they can act on.
  • ✅ Plain: Short sentences, no jargon, no hype.

EXAMPLE Generic message vs. TRUSTED message (fictional)

Generic: “Our industry-leading platform drives efficiency and improves outcomes for hospitals nationwide.”

TRUSTED: “Maple Creek Community Hospital, a 25-bed Critical Access Hospital, cut claim denials by 31% in nine months without adding staff. Here is the three-step process their business office used.”

Why it works: It names a rural facility type, shares a measurable result, and offers something the reader can use right away.

Tip: Before you submit anything, read it once against each letter of TRUSTED. If a line does not pass, cut it.


Your Kickoff Call

The kickoff call is the first step in your partnership. Together, we’ll agree on goals, set expectations, and start shaping your rural health messaging.

Why it matters

  • Clear expectations: Both teams agree on deliverables, timelines, and goals.
  • A shared starting point: We align on the rural healthcare challenges and opportunities that matter to you.
  • Tools for success: You complete the TRUSTED Messaging Exercise with our team.
  • A partnership built around you: We shape the partnership around your goals and priorities.

What to know

Topic What happens
Introductions Meet the NRHASC team guiding your partnership, and introduce your key team members.
Your deliverables Review what your partnership includes, such as educational sessions, marketing opportunities, and conferences, along with submission timelines.
Planning Talk through your organization’s rural health goals and how to get the most from the partnership.
TRUSTED Messaging Exercise We’ll complete it together. Your answers guide your Partner Landing Page and every other deliverable.
Questions Get answers about the partnership and confirm next steps.

How to get started

  1. Bring the right people. Include everyone who handles messaging, marketing, strategy, deliverables, and sales.
  2. Know your goals. Be ready to talk about your goals, rural initiatives, and biggest challenges.
  3. Start your message. Download the TRUSTED Messaging Worksheet and fill in what you can before the call.

What happens next

  • You begin work on your first deliverables, starting with your Partner Landing Page.
  • Monthly update calls begin to keep your deliverables on track.

What good looks like

  • ✅ The right people attend: Your marketing lead, a sales leader, and a decision-maker are all on the call.
  • ✅ Goals are ready: You bring your top two or three rural healthcare goals for the year.
  • ✅ Your message is started: You arrive with a first draft of the TRUSTED Messaging Worksheet.
  • ✅ Next steps are clear: You leave with owners and dates for your first deliverables.

EXAMPLE Kickoff call team (fictional)

Dana Ruiz, Director of Rural Partnerships (primary member, manages deliverables)

Marcus Lee, Vice President of Sales (shares sales goals and target facilities)

Priya Shah, Chief Operating Officer (decision-maker, approves resources)

Tip: Partners who come ready to participate get off to the fastest start and see the strongest results.


Monthly Update Calls

Update calls happen every month and are required. They keep your deliverables on track and make sure you are using every benefit your partnership includes.

Why it matters

  • You stay aligned with your goals and NRHASC expectations.
  • You get support with challenges and early notice of new opportunities.
  • You strengthen your role as a trusted partner in rural healthcare.

What to know

  • Progress: Review completed, pending, and upcoming deliverables, and work through any obstacles.
  • Next steps: Agree on action items and adjust timelines or priorities as your goals change.
  • New opportunities: Look at upcoming chances for visibility, engagement, and advocacy, including conferences and events.

How to get started

  1. Schedule your call using the link below.
  2. Come prepared with the status of your deliverables, your goals and roadblocks, and any questions or feedback.

What happens next

After each call, you’ll receive an update report with key metrics, important dates, and notes and action items.

What good looks like

  • ✅ On time and prepared: Your primary contact joins with a short status update ready.
  • ✅ Honest about roadblocks: You raise problems early so we can help solve them.
  • ✅ Focused on what is next: Every call ends with clear action items, owners, and dates.

EXAMPLE Status update (fictional)

“Our landing page is live. Our blog post was submitted March 3 and is in review. We plan to submit an educational session proposal by April 15.”

“Our challenge: we need help choosing a session topic that will resonate with CFOs.”

Tip: Name one primary contact to coordinate your team’s participation and keep discussions consistent from month to month.


Organizational Membership

Your partnership includes an NRHA Industry Organizational Membership.

Why it matters

  • Join the conversation on NRHA Connect, the members-only discussion board for rural health professionals.
  • Build connections with rural health decision-makers through peer forums and constituency groups.
  • Stay informed with legislative alerts and a subscription to the NRHA Today newsletter.

What to know

Partnership level Voting members Non-voting members
Platinum Partner 2 13
Gold Partner 2 7
Pipeline Partner 2 3
Nonprofit Partner 2 Varies
  • Primary member: Manages all partnership communications and marketing.
  • Secondary member: A key decision-maker, such as your CEO or another strategic leader.
  • Constituency groups: Every partner member is automatically enrolled in Hospitals & Health Systems and can join up to two more: Clinical Services, Critical Access Hospitals, Rural Health Clinics, Federally Qualified Health Centers, Public Health Programs, or Policy and Advocacy. Learn more about constituency groups.

How to get started

Use the form for your partnership level to add or change contacts for NRHA membership and NRHA Connect access:

What happens next

  • The NRHA membership team updates your members.
  • New members receive NRHA Connect login credentials by email.

What good looks like

  • ✅ Every membership is filled: All voting and non-voting seats are assigned to active team members.
  • ✅ Decision-makers are included: Leaders who stay informed can advocate for the resources your team needs.
  • ✅ Contacts are current: You update the member form as soon as someone joins or leaves your team.
  • ✅ Your team takes part: Members answer questions and share insights on NRHA Connect without selling.

EXAMPLE NRHA Connect post (fictional)

“We recently worked with three rural hospitals that raised swing-bed census by 18% in one year. The biggest change was a simple discharge-planning checklist. I am happy to share it with anyone who wants a copy. What has worked at your facility?”

Why it works: It shares a measurable result, gives something useful away, and invites conversation.

Tip: Assign one person to watch NRHA Connect and constituency group activity. Sharing rural-specific insights and success stories raises your visibility in the NRHA community.


Partner Landing Page

Your Partner Landing Page is your organization’s page on NRHASC.com.

Why it matters

  • It is often the first thing rural healthcare executives see about you.
  • A strong page positions you as a valued, knowledgeable, and reliable partner.
  • It sends executives to your rural-specific content.

What to know

  • A clear, concise description written for rural healthcare executives. Avoid jargon and generic claims.
  • A destination URL that goes to rural-specific content on your website, not your homepage.
  • Named contact information that is accurate and current. Do not use generic contacts such as info@ email addresses or 800 numbers.
  • Customer testimonials or success stories that show your impact in rural healthcare.
  • Visuals such as videos, case studies, or images that show your solutions in action.
  • Social links such as LinkedIn, Facebook, or X.

How to get started

  1. Complete the TRUSTED Messaging Worksheet and review the TRUSTED Messaging Example.
  2. Submit the right form: the Questionnaire for a new page, or the Change Form to update an existing page.

What happens next

  1. Review: Allow at least 1 week for NRHASC to review and edit your content for NRHASC style and the TRUSTED principles.
  2. Edits and approval: We send any needed edits. Once you approve them, your page moves to the build phase.
  3. Build: Your page goes live within 48 hours of final approval.

What good looks like

  • ✅ Rural-specific: The description speaks to rural facilities by name.
  • ✅ Backed by results: It includes at least one measurable outcome.
  • ✅ A real person to contact: A named contact with a direct email and phone number.
  • ✅ The right link: The destination URL goes to rural content, with UTM codes.

EXAMPLE Partner Landing Page (fictional)

Organization: Northwind Revenue Cycle Solutions

Description: Northwind helps Critical Access Hospitals and Rural Health Clinics collect the revenue they have already earned. Our rural team reviews your denial patterns, fixes front-end registration gaps, and trains your staff on site. Partner hospitals cut claim denials by an average of 31% in their first year.

Destination URL: northwindrcm.example/rural?utm_source=nrhasc&utm_medium=landingpage

Contact: Dana Ruiz, Director of Rural Partnerships | dana.ruiz@northwindrcm.example | (555) 010-0142

Testimonial: “Northwind found $410,000 in missed revenue in our first year. Their team understood how a 25-bed hospital actually works.” (CFO, Maple Creek Community Hospital)

Visuals: A two-minute video of a rural business office team using the process, plus a one-page case study.

Tip: Add UTM codes to your destination URL so you can track how many executives visit from NRHASC.com.


Rural Health Executive Educational Series

The Rural Health Executive Educational Series connects rural healthcare executives with practical, results-driven solutions to the challenges they face today. Each educational session teaches proven strategies that rural leaders can put to work in their own organizations.

Why it matters

  • Build credibility as a trusted rural healthcare expert.
  • Share practical strategies supported by measurable outcomes.
  • Teach through peer experiences and real-world examples.
  • Raise your organization’s visibility while supporting NRHASC’s educational mission.

What to know

Rural healthcare executives give their time expecting real education, not a sales presentation. Every presentation must follow the TRUSTED principles and show measurable value.

Submit at least eight weeks before your preferred presentation date. This leaves time for review, revisions, approval, scheduling, and promotion.

Milestone Example date
Submit presentation February 1
Initial feedback By February 12
Revised submission due February 17
Approval and scheduling link By February 24
Earliest presentation date March 24

Your submission must include:

  • A results-driven presentation title
  • A session description of 100 to 150 words
  • Slides that are at least 90% complete, built in the NRHASC template, with company branding on the final slide only
  • Speaker bios that highlight rural healthcare expertise and measurable experience
  • Two to three polling questions (at least one is required)
  • Two to three discussion (seed) questions for the moderator, written the way an audience member would ask them

How to get started

  1. Read the NRHASC Presenter Guide from start to finish. It covers presentation standards, submission requirements, presentation day, and follow-up.
  2. Build your slides in the NRHASC Educational Presentation Template. It includes NRHASC branding, standard layouts, and the required Housekeeping Slide.
  3. Submit your presentation using the Educational Series Presentation Submission Form.

What happens next

  1. Review: NRHASC reviews every presentation for rural relevance, educational value, measurable outcomes, slide quality and design, audience engagement, and overall fit with NRHASC standards. Incomplete submissions are returned before review.
  2. Revisions: If we send edits, submit your changes within 5 business days using the Revision Form.
  3. Approval and scheduling: You receive an approval email with a scheduling link. Sessions can be scheduled at least four weeks after approval and are held Tuesdays, Wednesdays, and Thursdays from 1 to 3 p.m. CT.
  4. Presentation day: Use the Presenter Guide to prepare, including the required technology check, audience engagement, Q&A, and follow-up.

What good looks like

  • ✅ Results in the title: The title promises a specific, measurable outcome.
  • ✅ Education, not sales: The session teaches a process others can use.
  • ✅ Rural voices: A rural facility leader co-presents or is featured.
  • ✅ Complete on the first try: Every required item is included.

EXAMPLE Educational session submission (fictional)

Title: How Two Critical Access Hospitals Cut Claim Denials 31% in Nine Months

Description: Claim denials cost rural hospitals revenue they cannot afford to lose. In this session, leaders from two Critical Access Hospitals share how they reduced denials by 31% in nine months without adding staff. You will learn the three-step process their business offices used to find the root causes of denials, fix registration errors at the front desk, and track progress each week. The speakers will share the tools they built, the mistakes they made along the way, and the results they reported to their boards. You will leave with a checklist your team can start using the next day and the questions to ask before choosing a denial management approach for your own facility.

Speaker bio: Dana Ruiz, MBA, is Director of Rural Partnerships at Northwind Revenue Cycle Solutions. She spent 12 years as revenue cycle director at two Critical Access Hospitals, where her teams reduced days in accounts receivable from 58 to 41.

Polling question: What is your current claim denial rate? (Under 5% | 5 to 10% | Over 10% | Not sure)

Discussion questions (asked as an audience member): “We are a 25-bed hospital with a two-person business office. Where should we start?” | “How long did it take before you saw denials go down?” | “How did you get front-desk staff on board with the changes?”

Tip: Submit early. Early submissions get more scheduling options and more time for promotion.


Digital Advertising

Put your solutions in front of rural healthcare executives with an ad in our weekly newsletter or on the NRHA website.

Why it matters

  • Connect directly with decision-makers in rural healthcare.
  • Drive engagement with rural-specific content.
  • Position your organization as a trusted provider of practical solutions.

What to know

Placement Details Size
NRHA Today newsletter Sent every Thursday to rural healthcare executives 200 x 150 or 300 x 150 pixels
RuralHealth.us web banner Runs for one full month on the NRHA website 300 x 150 pixels
  • File formats: Static images only (.jpg, .gif, or .png).
  • Your logo: A clear, high-quality image.
  • A short message: One to two sentences about a rural healthcare need or solution.
  • Contact information: A name, phone number, email, or website.
  • A rural-specific link: Your ad must link to a rural-specific landing page, video, or resource.

How to get started

Complete the Ad Submission Form and attach your ad.

What happens next

  1. Review: Allow at least 1 week for NRHASC to review and edit your ad for NRHASC style and the TRUSTED principles.
  2. Edits and approval: We may suggest small changes to help your ad connect with rural executives.
  3. Publishing: Once approved, your ad runs in its NRHASC ad space and is promoted through NRHASC’s newsletters and social media.

What good looks like

  • ✅ One clear message about one rural need
  • ✅ A readable logo that is not crowded by text
  • ✅ A rural-specific link to a case study or landing page, not your homepage
  • ✅ Imagery that reads as healthcare, such as care teams or hospital settings, not farms or fields

EXAMPLE Digital ad (fictional)

Message: “Cut claim denials at your Critical Access Hospital. See how one 25-bed CAH recovered $410,000 in a year.”

Link: A rural case study page at northwindrcm.example/rural-case-study

Contact: Dana Ruiz | dana.ruiz@northwindrcm.example

Tip: Use one message per ad. If you have two things to say, submit two ads.


Blog Posts

Share your expertise on the NRHASC blog. Posts should educate, not sell, and follow the TRUSTED principles.

Why it matters

  • Establish yourself as a trusted expert in rural healthcare.
  • Share practical solutions and real-world results that leaders can put to use.
  • Reach rural decision-makers through NRHASC’s newsletters and social media.

What to know

Item Requirements
Title Clear and focused on value.
Blog post About 1,000 words in a professional, educational tone, uploaded as a Word document. Focus on rural challenges, solutions, and measurable impact. No sales pitches or calls to action.
SEO keywords Three to five search terms that match your topic.
Images At least one high-quality header image. Charts or other visuals are welcome to break up the text.
Author bio and headshot A two- to three-sentence bio on the author’s expertise, plus a high-resolution headshot.
Links Your website, related case studies, or a professional contact email.
Short preview Two to three sentences we can use in newsletters and social media.

How to get started

Complete the Blog Submission Form and attach your post, images, author details, links, and preview.

What happens next

  1. Review: Allow at least 2 weeks for NRHASC to review and edit your post for NRHASC style and the TRUSTED principles.
  2. Edits and approval: We may suggest small changes to make your post more useful to readers.
  3. Publishing: Once approved, your post is published on the NRHASC blog and promoted through NRHASC’s newsletters and social media.

What good looks like

  • ✅ Educational: Teaches readers something they can use, with no sales pitch.
  • ✅ Rural-specific: Speaks to CAHs, RHCs, FQHCs, or other rural settings by name.
  • ✅ Backed by results: Includes measurable outcomes, such as dollars saved or miles of travel avoided.
  • ✅ Complete: About 1,000 words, with a header image, keywords, author bio, and preview.

EXAMPLE Blog submission (fictional)

Title: Bringing Specialty Care Home: How Rural Hospitals Are Using Tele-Cardiology

SEO keywords: rural tele-cardiology; critical access hospital specialty care; reducing patient travel in rural communities

Opening: “When a patient in a rural county needs a cardiologist, the nearest one is often two hours away. Many patients delay care or skip follow-up visits altogether. Three Critical Access Hospitals set out to change that, and in one year they cut average patient travel by 90 miles per visit.”

Short preview: “Learn how three Critical Access Hospitals used tele-cardiology to cut patient travel by an average of 90 miles per visit and keep specialty care revenue in their communities.”

Tip: Write for a busy hospital CFO. If a paragraph does not teach something, cut it.


Partner Spotlights

Partner Spotlights feature your services, solutions, and success stories in our monthly newsletters. Spotlights run in full, so rural healthcare executives see your complete story.

Why it matters

  • Share stories and solutions that resonate with rural healthcare leaders.
  • Build credibility as a trusted partner focused on rural-specific challenges.
  • Gain visibility through NRHASC’s monthly newsletters.

What to know

  • A title and 300 to 500 words of well-organized content with clear headings
  • One high-quality header image or your logo (.jpg or .png)
  • A clear call to action with a link for more information

How to get started

Complete the Partner Spotlight Submission Form and attach your content and header image.

What happens next

  1. Review: Allow at least 1 week for NRHASC to review your spotlight for quality and the TRUSTED principles.
  2. Scheduling: Approved spotlights run in the next available monthly newsletter.

What good looks like

  • ✅ Focused: Covers one specific rural healthcare challenge or success story.
  • ✅ Concise: 300 to 500 words with clear structure and headings.
  • ✅ Visual: Includes a high-quality header image or logo.
  • ✅ Educational: Professional and informative, not promotional.
  • ✅ Actionable: Ends with a clear next step or link.

EXAMPLE Partner Spotlight (fictional)

Title: Reducing Readmissions at a 20-Bed Rural Hospital With Remote Monitoring

Opening: “Ridgeline Memorial Hospital was seeing one in five heart failure patients return within 30 days. After launching a remote monitoring program with Ridgeline Telehealth, the hospital cut 30-day readmissions by 42% in its first year.”

Call to action: “Read the full case study at ridgelinetelehealth.example/rural-readmissions.”

Tip: Need ideas? The Rural Playbook has examples of strong rural messaging.


Learning Resources

White papers, case studies, impact studies, thought leadership, guides, toolkits, and playbooks

Learning Resources are the materials you contribute to the Rural Knowledge Library on NRHASC.com.

Why it matters

  • Give rural healthcare professionals tools and strategies they can use right away.
  • Position your organization as a trusted expert and thought leader.
  • Share proven solutions that help rural providers solve real problems.

What to know

Choose the content label that best describes your resource:

Content label What it covers
Case Study/White Paper Real-world success stories, research findings, or detailed studies with measurable outcomes
Thought Leadership Expert perspectives, trends, and insights on key rural healthcare challenges or opportunities
Tools, Playbooks & Guides Step-by-step guides, checklists, templates, or playbooks that offer practical solutions
  • Format: A PDF (50 MB maximum) or a direct link.
  • Visuals (optional): Images, charts, or graphs that support your content.

How to get started

Complete the Learning Resource Submission Form with a descriptive title, a summary, your content label, and your PDF or link.

What happens next

  1. Review: Allow at least 1 week for NRHASC to review your submission. Content that does not meet NRHASC quality standards may be returned for revision.
  2. Publishing: Approved resources are added to the Rural Knowledge Library. NRHASC may host your PDF, but we cannot provide usage metrics for submitted resources.

What good looks like

  • ✅ Rural-relevant: Addresses rural-specific challenges, solutions, or opportunities.
  • ✅ Practical: Offers tools, strategies, or takeaways readers can use right away.
  • ✅ Original and credible: High-quality, original content with no promotional messaging.
  • ✅ Correctly labeled: Uses the content label that fits best.
  • ✅ Ready to publish: Final version, provided as a direct link or a PDF (50 MB maximum).

EXAMPLE Learning Resource (fictional)

Title: Rural Hospital Denial Prevention Toolkit

Content label: Tools, Playbooks & Guides

Summary: A step-by-step toolkit for Critical Access Hospital business offices. It includes a denial tracking template, a front-desk registration checklist, and a 30-day action plan used by hospitals that cut denials by 31%.

Tip: Browse the Rural Knowledge Library before you submit to see what is already there and where your resource fills a gap.


Seals and Logos

Use the official NRHASC partnership seals to show your partnership on your own materials.

Why it matters

  • Show your NRHASC partnership in a professional, credible way.
  • Keep your materials consistent with NRHASC branding.
  • Highlight your commitment to rural healthcare.

What to know

  • Approved uses: Websites, presentations, digital ads, newsletters, and partner content you share with NRHASC.
  • Do not change, stretch, or recolor the seals.
  • Do not use the seals on unrelated materials.

How to get started

Download the seal for your partnership level:

What happens next

NRHASC checks seal use during every deliverable review. If something needs to change, we will let you know.

What good looks like

  • ✅ Right seal: You use the seal that matches your current partnership level.
  • ✅ Original proportions: The seal is never stretched, cropped, or recolored.
  • ✅ Right place: The seal appears on your rural landing page, presentations, or event materials, with clear space around it.

EXAMPLE Seal placement (fictional)

Northwind places its Gold Partner seal in the footer of its rural landing page, at its original size and colors, next to the line “Proud Gold Partner of NRHA Services Corporation.”

Tip: Not sure if your use is correct? Email Kodi Smith before you publish.


Conferences

NRHA conferences put you in the room with rural healthcare leaders.

Why it matters

  • Build relationships with rural healthcare leaders.
  • Share rural-specific solutions in a focused setting.
  • Support the advocacy that shapes the future of rural health.

What to know

  • Send subject matter experts. Choose people with real rural experience who can speak to rural healthcare challenges and opportunities.
  • Engage, don’t wait. Conferences are networking events. Your team should start conversations with executives, not wait behind the table.
  • Exhibit space: One 30-inch high-top table with room for one standard pull-up banner (36 x 80 inches). No electricity is provided. Keep the space clear of boxes and clutter, and make sure tablecloths fit neatly.
  • Event app listing: Every partner gets a listing. It must describe the rural challenges you solve, include a high-resolution logo (videos and images are encouraged), link to rural-specific content, and avoid filler adjectives or unrelated data.
  • Benefits: Your logo on event materials, signage, the event app, and session slides; complimentary registrations based on your contract; networking with rural healthcare executives; and an attendee list before the event (email addresses not included).

How to get started

  1. Watch for your forms. NRHASC staff email the Space Reservation and Attendee Registration forms to participating partners.
  2. Reserve your space and register your team. Complete both forms by the deadline in the email. Every attendee must be registered.
  3. Prepare your event app listing. Use the guidelines above and the example below.

What happens next

  • You receive the attendee list before the event.
  • Gold and Platinum Partners receive instructions and a messaging template for attendee introductions at the Annual and CAH conferences.
  • You receive a link to build your event app listing.

What good looks like

  • ✅ Exhibit space: Clean, professional setup with brief, rural-specific materials.
  • ✅ Your team: Approachable, knowledgeable, and ready to start conversations.
  • ✅ Materials: Case studies, tools, and visuals that highlight rural success stories.
  • ✅ Networking: You listen and learn, and build real relationships instead of making a hard sell.

EXAMPLE Event app listing (fictional)

“Northwind Revenue Cycle Solutions helps Critical Access Hospitals and Rural Health Clinics reduce claim denials and recover missed revenue. Our partner hospitals cut denials by an average of 31% in their first year. Stop by to pick up our Rural Denial Prevention Toolkit. Learn more: northwindrcm.example/rural”

Tip: Lead with measurable outcomes that show your value in rural healthcare settings. For more on preparing materials, see The Rural Playbook.

Rural Health Policy Institute

Held each February | Washington, D.C. View event details

The Policy Institute is NRHA’s advocacy event. It is a time to learn about NRHA’s policy priorities and stand shoulder to shoulder with rural health executives as they fight for their hospitals and communities. This is not a sales event. Partners are here to support what rural health leaders are fighting for, not to pitch them.

Who attends: Rural healthcare executives, state and national rural health advocates, and policymakers.

Extra partner benefits

  • Learn NRHA’s advocacy priorities: Hear directly from NRHA policy staff and rural health leaders about the issues facing rural hospitals and what they are asking Congress to do.
  • Stand with rural health: Join your state leaders at state meetings and on visits to Capitol Hill, adding your voice to theirs.

What to do

  1. Watch for your forms from NRHASC staff, then reserve your space and register every attendee.
  2. Prepare your event app listing.
  3. Learn the issues and show up for your state. Attend the policy sessions, then join your state’s meetings and Hill visits.

Tip: Leave the pitch at home. Listen, learn, and advocate alongside rural health leaders. They remember the partners who stood with them on the Hill. And take pictures! They show the rural healthcare community your support.

Annual Rural Health Conference

Held each May | Location varies each year View event details

This is the nation’s only gathering of national, state, and regional rural health organizations alongside rural hospital executives and decision-makers. The conference serves every NRHA constituency group.

Who attends: State Rural Health Associations, State Offices of Rural Health, rural-focused hospital associations, HRSA, FORHP, Rural Health Research Centers, professional groups such as TORCH, ICAHN, and RHI, and rural hospital executives.

Extra partner benefits

  • Attendee introductions (Gold and Platinum Partners): NRHASC arranges introductions to help start meaningful conversations. The number depends on your contract.
  • Sponsorship opportunities: Platinum Partners get first right of refusal on conference sponsorships. Gold Partners get second right of refusal.

What to do

  1. Watch for your forms from NRHASC staff, then reserve your space and register every attendee.
  2. Prepare your event app listing.
  3. Prepare for introductions (Gold and Platinum Partners). Staff will collect your attendee targets and send a template to help shape your message.

Tip: Send your attendee targets early. The sooner we have them, the more introductions we can arrange.

Critical Access Hospital (CAH) Conference

Held each September | Kansas City, Missouri View event details

The CAH Conference is the leading event for connecting with decision-makers from Critical Access Hospitals. Sessions focus on workforce development, sustainability, and improving care delivery.

Who attends: Decision-makers from Critical Access Hospitals.

Extra partner benefits

  • Attendee introductions (Gold and Platinum Partners): NRHASC arranges introductions to help start meaningful conversations. The number depends on your contract.
  • Networking event: An invitation to an exclusive networking event with more chances to connect with decision-makers.

What to do

  1. Watch for your forms from NRHASC staff, then reserve your space and register every attendee.
  2. Prepare your event app listing.
  3. Prepare for introductions (Gold and Platinum Partners). Staff will collect your attendee targets and send a template to help shape your message.

Tip: Plan to attend the networking event. It is often where the best conversations with CAH leaders happen.


Questions?

We are here to help you get the most from your partnership.

Contact Email
Kodi Smith, Director of Rural Partnerships kodis@nrhasc.com
Larry Bedell, Executive Director bedell@nrhasc.com

For every submission form in one place, see Quick Links: Submission Forms at the top of this page.