Welcome to your central hub for tools, resources, and actionable guidance designed to help you engage effectively with rural healthcare executives. By leveraging these resources and following the TRUSTED principles, you’ll build trust, create impactful deliverables, and achieve long-term success within the rural healthcare community.
Why This Matters: Understanding these sites ensures you:
✅ Use the right platform for the right purpose.
✅Maximize visibility and engagement with rural executives on NRHASC.com.
✅ Efficiently manage your partnership through NRHAPartners.com.
✅ Stay informed on NRHA activities and resources via RuralHealth.us.
Pro Tip: Bookmark these sites and familiarize yourself with their features to ensure you’re leveraging every resource available.
Links to Resources:
Click below to navigate directly to the content you need:
Understanding NRHA’s Websites
NRHA operates three distinct websites, each tailored to specific audiences and needs. Knowing the purpose of each site will help you engage effectively and understand how your HCO fits into the larger NRHA ecosystem.
RuralHealth.us
The main NRHA website designed for all NRHA members, providing access to events, publications, and networking tools like NRHA Connect.
Audience: NRHA audience including these constituency groups: rural healthcare leaders, clinicians, and policy advocates.
Key Features:
✅ Event information and schedules for conferences and webinars.
✅ Access to NRHA Connect, the messaging board for collaboration and discussion.
✅ Publications and updates on rural healthcare policies, trends, and research.
NRHA Connect
Your Platform for Collaboration: Connect is your gateway to a vibrant community of rural healthcare professionals. Use this platform to:
✅Exchange Ideas: Post questions, share success stories, and discuss solutions to common challenges in rural healthcare.
✅Stay Informed: Access updates from NRHA leadership and other members on key rural healthcare issues.
✅Enhance Visibility: Share your expertise by contributing to discussions, responding to inquiries, and highlighting your organization’s unique solutions.
How to Access NRHA Connect
- Visit RuralHealth.us
- Click on NRHA Connect in the upper-right corner of the homepage.
- Log in with the credentials emailed from the membership team.
- Set up your profile and start engaging!
How It Helps You: As a partner, this site allows you to stay informed on NRHA activities and provides visibility for events where your organization participates.
NRHASC.com
The go-to platform for rural healthcare executives seeking proven solutions and actionable resources. Designed specifically for decision-makers, this site provides education, insights, and access to preferred vendor solutions.
Audience: Rural executives, including CEOs, CFOs, and clinical leaders, who are actively seeking answers to operational, clinical, and financial challenges.
Key Features:
✅ Educational Presentations:
- A dedicated section for the NRHASC Educational Series, connecting executives with actionable, high-value content.
- These presentations focus on rural-specific challenges and solutions, helping executives discover and implement proven strategies.
✅ Rural Knowledge Library:
- A comprehensive repository of resources, including case studies, white papers, guides, and tools tailored specific to rural healthcare needs.
- Resources are contributed by partners and curated to ensure relevance and actionable value.
✅ Partner Directory:
- Profiles of vetted partners (like your organization) are displayed here, allowing executives to explore solutions that align with their needs.
- Partners are listed by partnership category as well as their industry specific category.
- Each partner’s Landing Page highlights their organization’s expertise, rural-specific solutions, and measurable outcomes.
How It Helps You: NRHASC.com is where your solutions meet the decision-makers who need them most. This site is the main platform for showcasing your expertise and value.
NRHAPartners.com
A dedicated site for potential and current partners to learn about and engage with the partnership program.
Audience:
✅Potential Partners: Organizations considering joining NRHA’s Rural Hospital Partnership Program.
✅Current Partners: Existing partners accessing resources and managing their deliverables.
Key Features:
✅ Information on partnership benefits and application details.
✅ Access to the Partner Resource Center, where you can find tools, forms, and submission guidelines.
How It Helps You: This is your primary portal for managing your partnership. From submitting deliverables to accessing updates and best practices, NRHAPartners.com streamlines your engagement.
Trusted Principles
Building meaningful relationships with rural healthcare executives requires a tailored, strategic approach. The TRUSTED principles are designed to guide your communication and ensure your messaging is impactful, relevant, and results driven.
T – Target Your Messaging
Focus on how your solution directly solves rural health challenges. Generic, broad messaging won’t work—address what matters most to rural healthcare leaders.
R – Respect Their Time and Expertise
Be concise and to the point. Avoid fluff, unnecessary details, or repeating what they already know. Every communication should provide clear value.
U – Understand Their World
Show you understand rural healthcare terms—such as CAHs, FQHCs, RHCs, and PPS hospitals— and address their unique priorities and challenges.
S – Share Results
Use measurable outcomes and real-world success stories to demonstrate your value. Rural healthcare executives trust solutions with proven results.
T – Trust Takes Time
Build trust through consistency, follow-through, and authenticity. Strong, long-term relationships are built on actions, not empty promises.
E – Educate
Provide actionable insights, case studies, and solutions that resonate with rural healthcare leaders. Position yourself as a knowledgeable and reliable resource.
D – Demonstrate Value
Back up your claims with clear, measurable outcomes. Show how your solutions align with rural healthcare goals and deliver tangible results.
Download The Rural Playbook for a deeper dive into the TRUSTED principles and actionable steps for rural healthcare engagement.
Kickoff Call
The kickoff call is your first step toward building a successful partnership. During this call, we’ll work together to align goals, set expectations, and start shaping your rural healthcare messaging.
Why This Matters: The kickoff call is more than an introduction—it sets the tone for a successful partnership by:
✅ Establishing Clear Expectations: Ensures both parties are aligned on deliverables, timelines, and objectives.
✅ Building Collaborative Momentum: Creates a shared understanding of rural healthcare challenges and opportunities, fostering strategic alignment.
✅ Setting You Up for Success: Provides actionable insights and tools, like the TRUSTED Messaging Framework, to position your organization as a trusted partner in rural healthcare.
✅ Personalizing Your Engagement: Backed by decades of expertise, we help you refine your outreach and messaging to ensure your efforts resonate with rural healthcare leaders.
Pro Tip: Active participation during the kickoff call helps you build momentum and set the foundation for impactful deliverables and meaningful engagement.
What to Expect in the Kickoff Call
Team Introductions
✅Meet the NRHA team who will guide you through the partnership.
✅Introduce your key team members to ensure everyone is aligned.
Overview of Deliverables
✅Explore the tools, resources, and opportunities available to you, including:
- Educational presentations
- Marketing opportunities
- Conference participation
✅Review submission timelines and the deliverable process to keep everything on track.
Strategic Planning
✅Collaborate on your organization’s rural healthcare goals and priorities.
- Discuss how to leverage the partnership for maximum impact and success.
✅TRUSTED Messaging Exercise
- Together, we’ll build your TRUSTED Messaging Worksheet, a tool to align your messaging to the rural healthcare executives.
- This framework will guide your Partner Landing Page and other deliverables, ensuring clear, relevant, and impactful communication.
✅Q&A Session
- Address any questions about the partnership, deliverables, or next steps.
- Clarify expectations for ongoing collaboration and updates.
Preparation for the Call
To make the most of your kickoff call, ensure the following:
✅ All Key Team Members Attend: Include those responsible for messaging, deliverables, marketing, or strategy implementation, and sales team.
✅ Gather Insights: Be ready to discuss your organization’s goals, rural-specific initiatives, and key challenges.
✅ Think About Your Messaging: Reflect on how your solutions address rural healthcare priorities—this will help us complete the TRUSTED framework together.
Update Calls: Maximizing Your Partnership Benefits
Monthly update calls are a cornerstone of your partnership with NRHASC. These mandatory calls ensure that you are leveraging every opportunity available, staying aligned with rural healthcare priorities, and maintaining progress toward your goals.
Why This Matters: Regular update calls are about more than accountability—they’re about building a collaborative, results-driven partnership that supports your success in rural healthcare. By participating fully, you will:
✅ Stay aligned with your goals and NRHASC’s expectations.
✅ Receive tailored support to address challenges and seize new opportunities.
✅ Strengthen your role as a trusted partner in rural healthcare.
What to Expect During Update Calls
✅ Progress Assessment
- Review the status of your deliverables, including completed, pending, and upcoming items.
- Identify any obstacles and develop strategies to overcome them.
✅ Action Plan Review
- Discuss key action items to maintain progress and ensure alignment with rural healthcare needs.
- Adjust timelines and priorities based on feedback and evolving goals.
✅ Strategic Collaboration
- Explore new initiatives and opportunities for visibility, engagement, and advocacy.
- Strategize on how to maximize your presence at upcoming conferences or events.
✅ Update Report: NRHASC will share a detailed update report after each call, including:
Key metrics
Significant dates
Notes and action items
Preparation for Update Calls: To make the most of these calls, come prepared with:
✅ Updates on Deliverables: Be ready to discuss the status of your submissions, including any challenges or pending items.
✅ Goals and Challenges: Share your short-term and long-term objectives, as well as any roadblocks you’re facing.
✅ Questions or Feedback: Use this time to clarify expectations, request additional support, or offer suggestions for improvement.
Pro Tip: Designate a primary contact to coordinate your team’s participation and ensure continuity in discussions.
Schedule Your Update Call: Staying connected is vital to the success of our partnership. Schedule your update call now to keep your progress on track and ensure maximum engagement with rural healthcare leaders.
Organizational Membership
As part of the NRHA Rural Hospital Partnership, your Industry Organizational Membership allows your organization to:
- Be at the Table: Participate in NRHA Connect, the exclusive messaging board for rural healthcare professionals. Share insights, ask questions, and collaborate with peers across the country.
- Build Connections: Connect with rural healthcare decision-makers through peer-to-peer forums and constituency groups.
- Stay Informed: Receive legislative alerts and a subscription to NRHA Today to stay updated on trends, policies, and rural healthcare developments.
Why This Matters: When used effectively, your membership allows you to foster meaningful conversations, collaborate on solutions, and position your organization as a trusted resource for rural healthcare leaders.
What’s Included by Membership Level
| Membership Level | Voting Members | Non-Voting Members |
|---|---|---|
| Platinum Partner | 2 | 13 |
| Gold Partner | 2 | 7 |
| Pipeline Partner | 2 | 3 |
| Nonprofit Partner | 2 | Varies |
Note:
✅ The Primary Member manages all partnership communications and marketing efforts.
✅ The Secondary Member should be a key decision-maker, such as a CEO or strategic leader.
Constituency Group Participation: All partner members are automatically enrolled in the Hospitals & Health Systems Constituency Group. You can choose up to two additional CGs based on your focus areas:
- Clinical Services
- Federally Qualified Health Centers
- Public Health
- Research and Education
- Rural Health Clinics
- Statewide Health Resources
- Critical Access Hospitals
- Student
How to Update Your Membership: Use the appropriate Partner Member Forms to submit changes or updates to your organization’s contact information for NRHA Membership and NRHA Connect access.
What Good Looks Like
To maximize the value of your membership:
✅ Utilize All Memberships: Ensure your team members actively participate in constituency groups and discussions.
✅ Include Decision-Makers: Engage your organization decision makers to stay informed and help you advocate for the resources you need to be successful.
Pro Tip: Designate a team member to monitor NRHA Connect and constituency group opportunities. Sharing relevant success stories and rural-specific insights can increase visibility and engagement within the NRHA community.
Partner Landing Page
Your Partner Landing Page is a dedicated space on the NRHASC website where rural healthcare executives can learn more about your organization, your solutions, and your commitment to rural healthcare.
A strong landing page reflects the TRUSTED principles, ensuring your messaging is clear, tailored, and impactful for a rural audience.
Why This Matters: Your Partner Landing Page is often the first impression rural healthcare executives have of your organization. By aligning with the TRUSTED principles and sharing tailored, results-driven content, you position yourself as a valued, knowledgeable, and reliable partner.
How to Create or Update Your Partner Landing Page
We offer two forms based on your needs:
- Creating a New Landing Page: Use this form to submit your logo, share your website URL (preferably a rural-specific landing page), describe your organization, and upload any videos or images that demonstrate your impact in rural healthcare.
Complete the Partner Landing Page Questionnaire - Updating Your Existing Landing Page: Use this form to request changes, such as updated contact information, new rural-specific URLs, or refreshed content.
Complete the Partner Landing Page Change Form
Pro Tip: Before creating or updating your landing page, use the TRUSTED Messaging Worksheet to ensure your content resonates with rural healthcare executives.
Review the TRUSTED Messaging Example
What to Include on Your Landing Page: Here’s what makes for a compelling, rural-specific landing page:
- Social Links: Include LinkedIn, Facebook, Twitter/X, or other relevant platforms.
- Clear and Concise Description: Tailored messaging that speaks directly to rural healthcare executives. Avoid jargon and generic claims.
- Contact Information: Ensure all key contact details are accurate and up to date. DO NOT use generic email addresses or contact information like info@ or 800 numbers.
- Customer Testimonials: Share quotes or success stories that demonstrate your impact in rural healthcare.
- Visual Assets: Use videos, case studies, or images that bring your solutions to life.
Pro Tip: Provide a destination URL that links to rural-specific content on your website. Including UTM codes helps track engagement and measure impact.
What Happens Next?
- Review Process: Allow at least 1 week for NRHASC staff to review and edit the content for alignment with NRHASC’s style and TRUSTED principles.
- Edits and Approval: NRHASC will provide any necessary edits. Once revisions are approved, the landing page will move to the build phase.
- Build Time: After final approval, the landing page will be built within 48 hours and made live.
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