Partner Resources

NRHA operates three distinct websites, each tailored to specific audiences and needs. Knowing the purpose of each site will help you engage effectively and understand how your HCO fits into the larger NRHA ecosystem.

RuralHealth.us

The main NRHA website designed for all NRHA members, providing access to events, publications, and networking tools like NRHA Connect.

Audience: NRHA audience including these constituency groups: rural healthcare leaders, clinicians, and policy advocates.

Key Features:
✅ Event information and schedules for conferences and webinars.
✅ Access to NRHA Connect, the messaging board for collaboration and discussion.
✅ Publications and updates on rural healthcare policies, trends, and research.

NRHA Connect

Your Platform for Collaboration: Connect is your gateway to a vibrant community of rural healthcare professionals. Use this platform to:

✅Exchange Ideas: Post questions, share success stories, and discuss solutions to common challenges in rural healthcare.

✅Stay Informed: Access updates from NRHA leadership and other members on key rural healthcare issues.

✅Enhance Visibility: Share your expertise by contributing to discussions, responding to inquiries, and highlighting your organization’s unique solutions.

How to Access NRHA Connect

• Visit RuralHealth.us
• Click on NRHA Connect in the upper-right corner of the homepage.
• Log in with the credentials emailed from the membership team.
• Set up your profile and start engaging!

How It Helps You: As a partner, this site allows you to stay informed on NRHA activities and provides visibility for events where your organization participates.

NRHASC.com

The go-to platform for rural healthcare executives seeking proven solutions and actionable resources. Designed specifically for decision-makers, this site provides education, insights, and access to preferred vendor solutions.

Audience: Rural executives, including CEOs, CFOs, and clinical leaders, who are actively seeking answers to operational, clinical, and financial challenges.

Key Features:

✅ Educational Presentations:

• A dedicated section for the NRHASC Educational Series, connecting executives with actionable, high-value content.
• These presentations focus on rural-specific challenges and solutions, helping executives discover and implement proven strategies.

✅ Rural Knowledge Library:

• A comprehensive repository of resources, including case studies, white papers, guides, and tools tailored specific to rural healthcare needs.
• Resources are contributed by partners and curated to ensure relevance and actionable value.

✅ Partner Directory:

• Profiles of vetted partners (like your organization) are displayed here, allowing executives to explore solutions that align with their needs.
• Partners are listed by partnership category as well as their industry specific category.
• Each partner’s Landing Page highlights their organization’s expertise, rural-specific solutions, and measurable outcomes.

How It Helps You: NRHASC.com is where your solutions meet the decision-makers who need them most. This site is the main platform for showcasing your expertise and value.

NRHAPartners.com

A dedicated site for potential and current partners to learn about and engage with the partnership program.

Audience:

✅Potential Partners: Organizations considering joining NRHA’s Rural Hospital Partnership Program.

✅Current Partners: Existing partners accessing resources and managing their deliverables.

Key Features:
✅ Information on partnership benefits and application details.
✅ Access to the Partner Resource Center, where you can find tools, forms, and submission guidelines.

How It Helps You: This is your primary portal for managing your partnership. From submitting deliverables to accessing updates and best practices, NRHAPartners.com streamlines your engagement.

Building meaningful relationships with rural healthcare executives requires a tailored, strategic approach. The TRUSTED principles are designed to guide your communication and ensure your messaging is impactful, relevant, and results driven.

T – Target Your Messaging
Focus on how your solution directly solves rural health challenges. Generic, broad messaging won’t work—address what matters most to rural healthcare leaders.

R – Respect Their Time and Expertise
Be concise and to the point. Avoid fluff, unnecessary details, or repeating what they already know. Every communication should provide clear value.

U – Understand Their World
Show you understand rural healthcare terms—such as CAHs, FQHCs, RHCs, and PPS hospitals— and address their unique priorities and challenges.

S – Share Results
Use measurable outcomes and real-world success stories to demonstrate your value. Rural healthcare executives trust solutions with proven results.

T – Trust Takes Time
Build trust through consistency, follow-through, and authenticity. Strong, long-term relationships are built on actions, not empty promises.

E – Educate
Provide actionable insights, case studies, and solutions that resonate with rural healthcare leaders. Position yourself as a knowledgeable and reliable resource.

D – Demonstrate Value
Back up your claims with clear, measurable outcomes. Show how your solutions align with rural healthcare goals and deliver tangible results.

Download The Rural Playbook for a deeper dive into the TRUSTED principles and actionable steps for rural healthcare engagement.

The kickoff call is your first step toward building a successful partnership. During this call, we’ll work together to align goals, set expectations, and start shaping your rural healthcare messaging.

Why This Matters: The kickoff call is more than an introduction—it sets the tone for a successful partnership by:
✅ Establishing Clear Expectations: Ensures both parties are aligned on deliverables, timelines, and objectives.
✅ Building Collaborative Momentum: Creates a shared understanding of rural healthcare challenges and opportunities, fostering strategic alignment.
✅ Setting You Up for Success: Provides actionable insights and tools, like the TRUSTED Messaging Framework, to position your organization as a trusted partner in rural healthcare.
✅ Personalizing Your Engagement: Backed by decades of expertise, we help you refine your outreach and messaging to ensure your efforts resonate with rural healthcare leaders.

Pro Tip: Active participation during the kickoff call helps you build momentum and set the foundation for impactful deliverables and meaningful engagement.

What to Expect in the Kickoff Call

Team Introductions

✅Meet the NRHA team who will guide you through the partnership.

✅Introduce your key team members to ensure everyone is aligned.

Overview of Deliverables

✅Explore the tools, resources, and opportunities available to you, including:

• Educational presentations
• Marketing opportunities
• Conference participation

✅Review submission timelines and the deliverable process to keep everything on track.

Strategic Planning

✅Collaborate on your organization’s rural healthcare goals and priorities.

• Discuss how to leverage the partnership for maximum impact and success.

✅TRUSTED Messaging Exercise

• Together, we’ll build your TRUSTED Messaging Worksheet, a tool to align your messaging to the rural healthcare executives.
• This framework will guide your Partner Landing Page and other deliverables, ensuring clear, relevant, and impactful communication.

✅Q&A Session

• Address any questions about the partnership, deliverables, or next steps.
• Clarify expectations for ongoing collaboration and updates.

Preparation for the Call

To make the most of your kickoff call, ensure the following:

✅ All Key Team Members Attend: Include those responsible for messaging, deliverables, marketing, or strategy implementation, and sales team.

✅ Gather Insights: Be ready to discuss your organization’s goals, rural-specific initiatives, and key challenges.

✅ Think About Your Messaging: Reflect on how your solutions address rural healthcare priorities—this will help us complete the TRUSTED framework together.

Download the TRUSTED Messaging Worksheet

Monthly update calls are a cornerstone of your partnership with NRHASC. These mandatory calls ensure that you are leveraging every opportunity available, staying aligned with rural healthcare priorities, and maintaining progress toward your goals.

Why This Matters: Regular update calls are about more than accountability—they’re about building a collaborative, results-driven partnership that supports your success in rural healthcare. By participating fully, you will:
✅ Stay aligned with your goals and NRHASC’s expectations.
✅ Receive tailored support to address challenges and seize new opportunities.
✅ Strengthen your role as a trusted partner in rural healthcare.

What to Expect During Update Calls

✅ Progress Assessment

• Review the status of your deliverables, including completed, pending, and upcoming items.
• Identify any obstacles and develop strategies to overcome them.

✅ Action Plan Review

• Discuss key action items to maintain progress and ensure alignment with rural healthcare needs.
• Adjust timelines and priorities based on feedback and evolving goals.

✅ Strategic Collaboration

• Explore new initiatives and opportunities for visibility, engagement, and advocacy.
• Strategize on how to maximize your presence at upcoming conferences or events.

✅ Update Report: NRHASC will share a detailed update report after each call, including:
Key metrics
Significant dates
Notes and action items

Preparation for Update Calls: To make the most of these calls, come prepared with:

✅ Updates on Deliverables: Be ready to discuss the status of your submissions, including any challenges or pending items.
✅ Goals and Challenges: Share your short-term and long-term objectives, as well as any roadblocks you’re facing.
✅ Questions or Feedback: Use this time to clarify expectations, request additional support, or offer suggestions for improvement.

Pro Tip: Designate a primary contact to coordinate your team’s participation and ensure continuity in discussions.

Schedule Your Update Call: Staying connected is vital to the success of our partnership. Schedule your update call now to keep your progress on track and ensure maximum engagement with rural healthcare leaders.

As part of the NRHA Rural Hospital Partnership, your Industry Organizational Membership allows your organization to:

• Be at the Table: Participate in NRHA Connect, the exclusive messaging board for rural healthcare professionals. Share insights, ask questions, and collaborate with peers across the country.
• Build Connections: Connect with rural healthcare decision-makers through peer-to-peer forums and constituency groups.
• Stay Informed: Receive legislative alerts and a subscription to NRHA Today to stay updated on trends, policies, and rural healthcare developments.

Why This Matters: When used effectively, your membership allows you to foster meaningful conversations, collaborate on solutions, and position your organization as a trusted resource for rural healthcare leaders.

What’s Included by Membership Level

Note:

✅ The Primary Member manages all partnership communications and marketing efforts.

✅ The Secondary Member should be a key decision-maker, such as a CEO or strategic leader.

Constituency Group Participation: All partner members are automatically enrolled in the Hospitals & Health Systems Constituency Group. You can choose up to two additional CGs based on your focus areas:

• Clinical Services
• Federally Qualified Health Centers
• Public Health
• Research and Education
• Rural Health Clinics
• Statewide Health Resources
• Critical Access Hospitals
• Student

How to Update Your Membership: Use the appropriate Partner Member Forms to submit changes or updates to your organization’s contact information for NRHA Membership and NRHA Connect access.

What Good Looks Like

To maximize the value of your membership:

✅ Utilize All Memberships: Ensure your team members actively participate in constituency groups and discussions.

✅ Include Decision-Makers: Engage your organization decision makers to stay informed and help you advocate for the resources you need to be successful.

Pro Tip: Designate a team member to monitor NRHA Connect and constituency group opportunities. Sharing relevant success stories and rural-specific insights can increase visibility and engagement within the NRHA community.

Your Partner Landing Page is a dedicated space on the NRHASC website where rural healthcare executives can learn more about your organization, your solutions, and your commitment to rural healthcare.

A strong landing page reflects the TRUSTED principles, ensuring your messaging is clear, tailored, and impactful for a rural audience.

Why This Matters: Your Partner Landing Page is often the first impression rural healthcare executives have of your organization. By aligning with the TRUSTED principles and sharing tailored, results-driven content, you position yourself as a valued, knowledgeable, and reliable partner.

How to Create or Update Your Partner Landing Page

We offer two forms based on your needs:

• Creating a New Landing Page: Use this form to submit your logo, share your website URL (preferably a rural-specific landing page), describe your organization, and upload any videos or images that demonstrate your impact in rural healthcare.
  Complete the Partner Landing Page Questionnaire
• Updating Your Existing Landing Page: Use this form to request changes, such as updated contact information, new rural-specific URLs, or refreshed content.
  Complete the Partner Landing Page Change Form

Pro Tip: Before creating or updating your landing page, use the TRUSTED Messaging Worksheet to ensure your content resonates with rural healthcare executives.

Review the TRUSTED Messaging Example

 What to Include on Your Landing Page: Here’s what makes for a compelling, rural-specific landing page:

• Social Links: Include LinkedIn, Facebook, Twitter/X, or other relevant platforms.
• Clear and Concise Description: Tailored messaging that speaks directly to rural healthcare executives. Avoid jargon and generic claims.
• Contact Information: Ensure all key contact details are accurate and up to date. DO NOT use generic email addresses or contact information like info@ or 800 numbers.
• Customer Testimonials: Share quotes or success stories that demonstrate your impact in rural healthcare.
• Visual Assets: Use videos, case studies, or images that bring your solutions to life.

Pro Tip: Provide a destination URL that links to rural-specific content on your website. Including UTM codes helps track engagement and measure impact.

What Happens Next?

1. Review Process: Allow at least 1 week for NRHASC staff to review and edit the content for alignment with NRHASC’s style and TRUSTED principles.
2. Edits and Approval: NRHASC will provide any necessary edits. Once revisions are approved, the landing page will move to the build phase.
3. Build Time: After final approval, the landing page will be built within 48 hours and made live.

Rural Health Executive Educational Series

The Rural Health Executive Educational Series is a trusted educational platform that connects rural healthcare executives with practical, results-driven solutions to the challenges facing rural healthcare today. These sessions are designed to educate, share proven strategies, and provide actionable insights that rural leaders can apply within their own organizations.

Why This Matters

Rural healthcare executives invest their time expecting meaningful education, not sales presentations. Every Educational Series presentation should align with the TRUSTED Principles and demonstrate measurable value to the audience.

By participating in the series, you will:

• Build credibility as a trusted rural healthcare expert.
• Share practical strategies supported by measurable outcomes.
• Educate rural healthcare leaders through peer experiences and real-world examples.
• Strengthen your organization’s visibility while supporting NRHASC’s educational mission.

Submission Timeline

Presentation proposals must be submitted at least eight weeks before your preferred presentation date to allow sufficient time for review, revisions, approval, scheduling, and promotion.

Example Timeline

Milestone	Date
Submit Presentation	February 1
Initial Feedback	By February 12
Revised Submission Due	February 17
Approval & Scheduling Link	By February 24
Earliest Presentation Date	March 24

Early submissions are encouraged and provide greater scheduling flexibility.

Step 1: Review the Educational Resources

Before developing your presentation, review the resources below. These materials were created to help you build an educational presentation that meets NRHASC standards and provides meaningful value to rural healthcare executives.

Rural Health Executive Educational Presentation Guide

Your complete reference for developing, submitting, and delivering an Educational Series presentation. The guide explains the TRUSTED Principles, presentation standards, submission requirements, presentation day expectations, follow-up guidance, and examples of what successful presentations look like.

What Good Looks Like

Examples of high-quality presentation titles, descriptions, speaker biographies, polling questions, discussion questions, and slide design to help you understand NRHASC’s expectations.

NRHASC Educational Series Presentation Template

All presentations must be created using the official NRHASC Educational Series PowerPoint template. The template includes NRHASC branding, standardized layouts, and the required Housekeeping Slide. Company branding should be limited to the final slide.

Step 2: Submit Your Presentation

Complete the Educational Series Presentation Submission Form and include:

• A results-driven presentation title.
• A compelling session description (100–150 words).
• Presentation slides that are at least 90% complete using the NRHASC template.
• Speaker biographies highlighting rural healthcare expertise and measurable experience.
• Two to three polling questions.
• Two to three moderator discussion (seed) questions.

Incomplete submissions will be returned for completion before review.

Step 3: Presentation Review and Approval

NRHASC reviews every presentation to ensure it aligns with the TRUSTED Principles and the Educational Series standards.

During the review, we evaluate:

• Rural relevance
• Educational value
• Measurable outcomes
• Slide quality and design
• Audience engagement
• Overall alignment with NRHASC standards

Once approved, you will receive an email containing your approval notice and a link to schedule your presentation. Presentations may be scheduled at least four weeks after approval.

Step 4: Prepare for Presentation Day

After your presentation is scheduled, use the Rural Health Executive Educational Presentation Guide to prepare for your session.

Pay particular attention to:

• Rehearse for Confidence
• Presentation Day
• What to Expect
• Opening the Presentation
• Closing the Presentation
• Post-Presentation Follow-Up

These sections explain everything from the mandatory technology check through audience engagement, Q&A, and post-session follow-up.

Before You Submit

Before completing your submission, we strongly recommend reviewing the Rural Health Executive Educational Presentation Guide in its entirety. Following the guide from the beginning helps minimize revisions, speeds the approval process, and ensures your presentation delivers the educational value rural healthcare executives expect.

What Good Looks Like

A high-quality presentation will:

✅ Focus on rural-specific challenges and solutions.
✅ Provide clear and actionable takeaways.
✅ Share real-world outcomes and success stories (Share Results, Demonstrate Value).
✅ Be authentic, respectful, and concise (Trust, Respect).

Pro Tip: around a rural healthcare case study or peer testimonial. Executives trust success stories and proven outcomes more than generic claims.

Showcase your solutions and connect with rural healthcare executives through NRHASC’s trusted digital platforms. Whether in our weekly newsletter or on our website, your ad can provide targeted value and drive rural-specific engagement.

Your advertisement should adhere to the TRUSTED principles to deliver clear, actionable, and audience-focused messaging:

Why This Matters: Rural healthcare executives rely on NRHASC’s newsletter and website for solutions that address their most pressing challenges. By submitting a well-crafted digital ad, you will:
✅ Connect directly with decision-makers in rural healthcare.
✅ Drive meaningful engagement with targeted, rural-specific content.
✅ Position your organization as a trusted provider of actionable solutions.

NRHA Today (Newsletter)

• Distributed every Thursday to rural healthcare executives.
• Provides targeted, actionable content to decision-makers in rural healthcare.

ruralhealth.us Web Banner

• Featured for a full month on the NRHA website.
• Offers consistent visibility to rural healthcare leaders nationwide.

Ad Submission Process: Use the Ad Submission Form to include your advertisement in NRHASC’s weekly newsletter or on our website.

What to Include:
✅ Clear Logo: High-quality image that represents your organization.
✅ Short, Targeted Message: 1–2 sentences addressing rural healthcare executives’ needs or solutions.
✅ Contact Information: Include a name, phone number, email, CTA, or website link.
✅ Link to Rural-Specific Content: Direct your audience to a rural-specific landing page, video, or resource that highlights actionable value.

Digital Ad Specifications:

• Newsletter: 200×150 or 300×150 pixels.
• Website: 300×150 pixels.
• Formats: Static images (.jpg, .gif, or .png).
• Links: Must direct to a rural-specific landing page or video.

What Happens Next?

1. Review Process: Allow at least 1 week for NRHASC staff to review and edit the ad content for alignment with NRHASC’s style and TRUSTED
2. Edits and Approval: NRHASC may suggest minor revisions to strengthen your ad and ensure it resonates with the target audience.
3. Publishing: Once approved, your ad will be placed in the designated NRHA advertising space and promoted through NRHA’s platforms, including newsletters and social media.

What Good Looks Like

A high-quality digital ad will:
✅ Feature a clear, professional logo.
✅ Use a targeted message addressing rural-specific needs.
✅ Include complete contact information or CTA (e.g., name, email, phone, or website).
✅ Link to valuable, rural-specific content (e.g., case study, landing page, or resource).

Share your insights, solutions, and rural healthcare expertise through the NRHASC blog. Your contributions help connect rural healthcare executives with timely, valuable content that addresses their unique challenges.

Why This Matters Your blog provides rural healthcare leaders with insights, solutions, and success stories that address their most pressing challenges. By contributing, you will:
✅ Establish yourself as a trusted expert in rural healthcare.
✅ Share actionable solutions and real-world results that leaders can implement.
✅ Amplify your voice and reach rural decision-makers through NRHASC’s platform

To ensure maximum impact, your blog submission should align with the TRUSTED principles:

What to Include: A high-quality blog submission includes:

✅ Engaging Title: A title that captures attention and highlights value.

Example: “Virtual Nephrology: Expanding Specialized Kidney Care in Rural Communities”

✅ Relevant, Value-Driven Content: Focus on rural healthcare challenges, solutions, and measurable impacts.

• Content should be approximately 1,000 words in a professional, educational tone.
• Avoid direct sales pitches or calls to action.

✅ SEO Keywords: Include 3–5 search terms that align with your blog topic.

Example: “virtual nephrology services,” “critical access hospitals nephrology,” “chronic kidney disease in rural communities.”

✅ Images and Visuals: Attach at least:

• 1 header image (high-quality, relevant to the topic).
• Additional images, charts, or visuals to break up content and support your message.

✅ Author Bio and Headshot: Include:

• A professional bio (2–3 sentences highlighting the author’s expertise).
• A high-resolution headshot of the author.

✅ URLs and Contacts: Share relevant links for further reading, contact, or organizational context.

Example: Website, case study links, or professional contact email.

✅ Short Blog Preview: Provide a 2–3 sentence description to be used for blog previews, newsletters, or social media.

Example: “Learn how Equum Medical’s virtual nephrology services bring specialized kidney care to critical access hospitals, improving patient outcomes and reducing travel times.”

Blog Submission Process: Please note: We do not accept or publish AI-generated content. Submissions must be original, human-written work.

To contribute, follow these simple steps:

• Complete the Blog Submission Form:
  • Provide the title, content (uploaded as a Word document), SEO keywords, and author details.
• Attach Supporting Images: Submit at least one header image and any additional visuals.
• Add Contact URLs: Include relevant website links, case studies, or professional contact details.
• Provide a Short Blog Preview: Write a concise preview for promotion in newsletters and social media.

What Happens Next?

1. Review Process: Allow at least 2 weeks for NRHASC staff to review and edit the content for alignment with NRHASC’s style and TRUSTED principles.
2. Edits and Approval: NRHASC may suggest minor revisions to strengthen your blog and ensure it provides maximum value.
3. Publishing: Once approved, your blog will be in line for publication on the NRHASC blog and promoted through NRHASC’s platforms, including newsletters and social media.

What Good Looks Like

Title: Create an engaging title that captures attention and highlights value.

✅Content

• Length: Approximately 1,000 words.
• Focus: Address rural challenges, present solutions, and highlight measurable results.
• Tone: Professional and educational—avoid promotional language.

✅SEO Keywords: Include 3–5 relevant keywords to improve visibility.

✅Visuals

• Attach at least one high-quality header image (e.g., relevant candid photo or stock photo).
• Additional visuals (charts, graphs) are encouraged.

✅Author Details: Provide a short bio (2–3 sentences) and a high-resolution headshot.

✅Short Blog Preview: Write a 2–3 sentence summary for use in newsletters or social media.

Visit the NRHASC Blog to see examples of approved and published blogs.

Showcase your services, solutions, and success stories through our Partner Spotlights. Featured in our monthly newsletters, these spotlights highlight what excellence looks like in rural healthcare and provide an opportunity to connect with rural healthcare executives.

Why This Matters

Partner Spotlights offer a unique opportunity to:
✅ Share impactful stories and solutions that resonate with rural healthcare leaders.
✅ Build credibility as a trusted partner focused on rural-specific challenges.
✅ Enhance visibility through NRHASC’s trusted platforms and monthly newsletters.

Submission Process

Follow these simple steps to submit your Partner Spotlight:

Complete the Partner Spotlight Submission Form:

• Provide a title and well-written content (300–500 words).

• Focus on educational storytelling that highlights rural impact rather than product details or academic summaries.

• Upload one high-quality header image (.jpg, .png) or your logo.

• Include a clear call to action with a rural-specific link for more information.

• If your content is drawn from a case study or white paper, submit a short synopsis (250–300 words) and link to the full resource instead.

Review and Approval:

• Allow a minimum of one week for NRHASC staff to review and schedule your submission.

• Content must adhere to NRHASC’s quality standards and TRUSTED principles.

• References or citations should not be included; data can be summarized naturally within the narrative.

What Good Looks Like

A high-quality Partner Spotlight includes:

✅ Relevant and Informative Content: Focus on a specific challenge or success story in rural healthcare.
✅ Concise and Well-Formatted: Limit the content to 300–500 words with clear structure and headings.
✅ Visual Appeal: Include a high-quality header image or organization logo.
✅ Engaging Tone: Write in an educational and professional tone while avoiding promotional language.
✅ Call-to-Action Links: Include relevant URLs (e.g., landing page, case study, or professional contact email).

Contribute valuable tools, insights, and educational materials to our Rural Knowledge Library. Your resources empower rural healthcare professionals by providing actionable strategies and solutions tailored to their needs.

Why This Matters

By contributing to the Rural Knowledge Library, you will:
✅ Provide tools, strategies, and insights that directly empower rural healthcare professionals.
✅ Position yourself as a trusted expert and thought leader in rural healthcare.
✅ Share success stories and proven solutions to help rural providers address challenges effectively.

Your Learning Resource submission must align with NRHASC’s TRUSTED principles.

For additional insights and best practices, refer to the Rural Playbook, which includes guidance on creating impactful resources.
Access The Rural Playbook

Content Labels

When submitting your resource, select the appropriate content label to help healthcare professionals identify its purpose:

Submission Process

To contribute, follow these steps:

1. Complete the Learning Resource Submission Form:
   • Provide a descriptive title and summary of your resource.
   • Select a content label (Case Study/White Paper, Thought Leadership, or Tools, Playbooks & Guides).
   • Upload a PDF (maximum 50MB) or share a direct link to the resource.
2. Attach Visuals (Optional): Include relevant images, charts, or graphs that enhance the content.
3. Review and Approval:
   • Allow at least 1 week for NRHASC staff to review and finalize your submission.
   • Content that doesn’t meet NRHASC’s quality standards may be returned for revision.

What Happens Next?

• Approved content will be added to the Rural Knowledge Library for rural healthcare professionals to access.
• NRHASC may host your PDF, but no usage metrics will be provided for submitted resources.

What Good Looks Like

A strong Learning Resource includes:

✅ Relevant and Informative: Addresses rural-specific challenges, solutions, or opportunities.
✅ Clear and Actionable: Provides tools, strategies, or takeaways professionals can implement immediately.
✅ Original and Credible: Content must be high quality, original, and free of promotional messaging.
✅ Content Label: Select the most appropriate label: Case Study/White Paper, Thought Leadership, or Tools, Playbooks & Guides.
✅ Supporting Visuals: Include charts, graphics, or supporting visuals to enhance understanding.
✅ Publication-Ready: Finalized content provided as a direct link or a PDF (50MB max).

Explore Existing Resources: Visit the Rural Knowledge Library

Welcome to your one-stop resource center! Here, you’ll find official partnership seals, approved logos, essential tools, and quick links to all submission forms. These resources are designed to make it easier for you to meet NRHASC standards, align with the TRUSTED principles, and maximize the value of your partnership.

Why This Matters: These seals, tools, and forms are essential for supporting your engagement with rural healthcare executives and maintaining brand consistency. By leveraging these resources, you:

✅ Enhance Your Visibility: Showcase your partnership with NRHASC in a professional, credible way.
✅ Streamline Submissions: Use quick links to ensure timely delivery of materials.
✅ Align with TRUSTED Standards: Maintain quality and focus in every deliverable.

Official Partnership Seals and Logos

Showcase your partnership with NRHASC using the official seals and logos. Proper use of these assets helps you maintain credibility, align with NRHASC branding, and highlight your commitment to rural healthcare excellence.

Usage Guidelines

✅Approved Uses: Websites, presentations, digital ads, newsletters, and partner content shared with NRHASC.

✅What Not to Do:

• Do not modify, stretch, or recolor the logos.
• Do not use seals in unrelated materials or non-approved contexts.

For detailed branding guidelines or questions, submit@nrhasc.com. If you’re unsure about correct usage, we’ll review your deliverables for branding consistency.

Next Steps

1. Download Your Seal: Use it on approved materials like presentations, websites, and ads.
2. Explore Resources: Access guides and tools to build impactful, results-driven content.
3. Submit Your Deliverables: Use the forms above to share blogs, case studies, presentations, and ads for review.

NRHA’s conferences provide a unique platform for engaging with rural healthcare leaders, showcasing actionable solutions, and contributing to discussions that shape the future of rural health. These events are designed to foster meaningful connections and position your organization as a trusted partner in rural healthcare.

For additional guidance, refer to The Rural Playbook, which provides actionable insights, messaging strategies, and best practices for engaging effectively with rural healthcare leaders.

Why This Matters: By participating in NRHASC conferences, you:

✅ Build meaningful connections with rural healthcare leaders.
✅ Showcase rural-specific solutions in a targeted environment.
✅ Support initiatives and advocacy efforts that shape the future of rural health.

Engaging at Rural Conferences: Expectations and Strategies

Send the Right Representatives: Conferences are networking events that require attendees to actively engage with rural healthcare executives. To maximize your impact:
✅ Subject Matter Experts Only: Send representatives with extensive rural-relevant experience who can speak directly to the challenges and opportunities in rural healthcare.
✅ Engage, Don’t Wait: Your attendees should proactively connect with executives, not passively wait at the table. Authentic, meaningful conversations are key.

Understand the Exhibit Space

Exhibit spaces are intentionally simple to encourage genuine networking and conversation. Please adhere to the following guidelines:

• Setup: Each partner is provided a 30″ high-top table with space for one standard pull-up banner (36″ x 80″).
• No Electricity: Plan for materials that don’t require power or additional equipment.
• Neat and Professional:
  ✅ No storage boxes or clutter under or around the table.
  ✅ Tablecloths must fit neatly, without pushing out or revealing items stored beneath.
  ✅ Keep materials organized, concise, and aligned with rural-specific messaging.

For more on crafting rural-relevant materials, consult The Rural Playbook

Conference Benefits

Each NRHASC conference provides unique advantages for partners, including:

✅ Visibility: Logo placement on event materials, signage, event app and session slides.

✅ All-Access Passes: The number of complimentary registrations may vary depending on your contract. Check with NRHASC staff for details.

✅ Access:

• Networking opportunities with rural healthcare executives and decision-makers.
• Attendee list supplied before the event (excluding email addresses).

✅ Advocacy: Engage in discussions that influence rural health policy and support rural-focused initiatives.

Event App Guidelines

Each NRHASC conference includes an event app designed to enhance attendee engagement. As a partner, you will have a dedicated listing to showcase your organization.

To ensure your listing resonates with rural healthcare leaders, your submission

1. Highlight Rural-Specific Solutions: Use tailored descriptions that address rural healthcare challenges and actionable solutions.
2. Include Professional Media: Upload your organization’s hi-res logo, relevant videos and images if possible.
3. Share Actionable Links: Provide links to rural-specific landing pages, case studies, or tools.
4. Maintain Quality and Credibility: Descriptions must align with NRHASC standards—avoid overuse of adjectives or irrelevant data.

Pro Tip: Focus on showcasing measurable outcomes that demonstrate your value in a rural healthcare setting.

For deeper insights and best practices, refer to The Rural Playbook.

What Good Looks Like

Conference Participation